How Do You Use Interactive Live Streaming?

Interacting with your audience is the key to a successful live stream. Brands can use live streaming to understand what matters most to their audience and tailor their messages accordingly. Check out for more details. By engaging with customers and prospects in the stream, brands can develop a stronger bond with them. Interactive live streams increase brand affinity by educating them on solutions to their problems. So, how can you create an interactive live stream?

Engaging your audience

Interactive live streams are a great way to deliver timely information to a highly active audience. They offer direct feedback and two-way dialogue, and they can be used to educate prospects on your product or service. Live streams can help you build a stronger customer bond through direct interaction. As a result, interactive live streams will increase retention of your message and drive more sales and opportunities. 

Schedule chats, polls, and other interactive activities to engage your audience. However, don’t make this your only way of interacting with your audience. For example, when the live stream participants chat, acknowledge them, ask them if they have any questions, and be sure to engage them at various points throughout the live stream. Engaging your audience should feel more like a conversation than a business presentation.


Polling is a great way to gauge the interest and comprehension of your audience. For example, if you are a business owner or manager, you can ask a question and get the responses right in real-time. Another benefit of live polling is that it’s anonymous, so no one will feel uncomfortable answering the questions. You can also use polling during an educational presentation or enterprise training course. 

Adding polls is easy with video streaming. You can choose to use an existing poll or create a new one. The poll is displayed as a graphic on the stream or in a recurring event or webinar; as viewers respond, the graphic changes. Once all responses are submitted, the poll will close. You can also display the poll results at the end of the broadcast. It will encourage your viewers to participate in the conversation and share their thoughts.

Live stream surveys

Several companies offer online tools that make creating and distributing interactive live streaming surveys easier. Some allow users to participate anonymously, while others allow users to log in as attendees. While the features of interactive live streaming surveys vary, they all have several advantages. They are using feedback tools to collect data, while a live webinar is a popular choice, as it allows participants to leave feedback during the live event. It means no lengthy surveys or forms to fill out. In addition, live polling and streaming allow businesses to engage with their audience directly. This first-hand feedback can help drive business decisions. In addition to engaging audience members, live polls help businesses identify trends and track customer behavior.

Active chat

In addition to boosting viewer engagement, active chat allows users to interact with your content. While live streaming, you can answer viewers’ burning questions and collect ideas for future live videos. After the stream ends, you can review comments and plan your content around them. It helps you create content your audience will enjoy and want to watch. Read on to learn more about active chat in live streaming. 

Streaming software enables live chat. Some services even allow you to create polls, but these are only available when you’re on a desktop computer. You can also customize the emoji’s appearance and save it for future use. Otherwise, you can change the default emoji. Once you’ve made your customizations, you can sign out of YouTube to clear the settings. Chat messages will be highlighted if you mention them in your response.